Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

HERALBONY, one of Japan’s most talked-about brands, in partnership with Dentsu Inc., is positively reshaping the narrative around disabilities. In a live demonstration at Cannes Lions 2025, we explored how a brand, an agency and the disabled artists they work with can transform negative perceptions and contribute to the growth and prosperity of consumers, businesses and society through creativity.

Luxury for Everyone: Changing Perceptions of Disability | HERALBONY and Dentsu Inc.

Luxury for Everyone: Changing Perceptions of Disability



Heralbony Luxury for Everyone

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Find out how to unlock Transformative Creativity and drive growth. For Dentsu Creative’s CMO survey 2024, we spoke with over 950 CMOs from 14 markets to get their perspective on creativity, social, purpose, culture, AI, innovation, and experience.

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